Your pricing page is too complicated

The pricing page is too hard to understand.  Without even heavy analysis, the site is too complicated to convert most people.  Simpler pricing pages equal more conversions.  People have to understand pricing, and it is too complex right now.

it is too complex

The huge list of seventeen features between “Freemium” and “Pro” just confuses people.  There’s a lot research to prove the point.  The easiest one is this – you get more abandons at the pricing page if you have a long list of features. Tell a simple story, even where that means reducing your word count and concepts down to simple and straightforward words.

http://blog.priceintelligently.com/blog/bid/192297/The-Saddest-SaaS-Pricing-Pages-of-the-Year#!

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About paulscho36

I like to simplify software. I love people who actually deliver software.
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