Andree Ochoa Does a year in SEO review. Great summary. Partial Anchor text (including X, Y, XY, XZ, and “Click here” as anchors in your backlinks = natural. Use Varying punctuation after backlinks (Try XY! or see ZX!). Use split to home page and 50% to deep link pgs. Add 5-20 links per day, not 400 @ 1 time/month. Another validation from this strategy comes from SearchEngineWatch.