Search Engine Optimization (DISCOVERY?!) with Sharepoint Internet Website:
- Retitle every Sharepoint Page to be:
- PEOPLE friendly titles for pages
- USING YOUR KEYWORDS and keyword phrases
- Short page titles – punchy! They display in search results!
- Use Sharepoint Designer to insert meta properties
- <description> ,
- Alt Text for images
- Sitemap.xml, Robot.txt, and Sitemap HTML
- Script sitemap to run each day
- provide transcript on the site to all videos
- Verify page ranking with tools for meta properties
- Sharepoint OOTB uses 302s, you need 301 redirects
- Developer Dashboard calculate/record page loading time
- Submit site to search engines
Get ’em on the Site
- Run a DNS check, Ping and Traceroute check of the site to assess if there are any issues with site pages loading with regard to connectivity or any other server issues. Can the bots even access your pages?
- Run a page load speed report of your 10 most important pages to review how fast your pages are loading. Crawlers lack patience. Are you asking too much of them?
- Utilize parameter-free static/clean URLs on the site. Bots have long had issues with parameter crawling. Yes, they can often see their way through these now, but why not make it easier for them to crawl the site?
Hand Them the Keys to the Site
- Review your robots.txt file as well as your usage of meta robots tags. What pages are holding from them?
- Have an XML sitemap as well as HTML sitemap.
- Enlist supplemental navigation on-site (i.e., footer navigation, breadcrumb navigation, and relevant internal linking in copy). Create pathways to make a site easy to crawl.
- Fix internal links resulting in 404 errors as well as ensuring that external links open in new windows. You don’t want to stop the crawl and you don’t want to usher them away.
Entice & Lure Them
Generate fresh content! This may be the most important point in the checklist.