Monthly Archives: September 2012

Principles of SEO Keyword Selection…before tools

Solve the business problem of SEO, then pick tools to implement your goal. Here’s our problem in outline form.  You need a way to effectively select Keywords people search on to find you.  So, what’s an ffective way to select … Continue reading

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keywords to get me on top of Google searches?

Top the Google search results or no one clicks (last lesson).  So, which words should you use for your startup to get on page 1.  Our story: We do cool stuff, like you. We’re hard to explain (you too?) – … Continue reading

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What SEO does for me – Get your link(s) high in Google organic search, not paid Google ads (later topic).

80% of web traffic comes from Organic Search Results. Not Paid.  Here’s another really important truth – The User Experience > the tech. Sad. True. move on. Once you are nearing a good UX and everything ‘works’. Your text/copy/words are … Continue reading

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SEO for Sharepoint Websites – making Sharepoint use SEO

Search Engine Optimization (DISCOVERY?!) with Sharepoint Internet Website: Retitle every Sharepoint Page to be: PEOPLE friendly titles for pages USING YOUR KEYWORDS and keyword phrases Short page titles – punchy! They display in search results! Use Sharepoint Designer to insert … Continue reading

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Great Tech, now what?!

You have some awesome tech. We were 30% of the way to cashing a check. We traveled out of order, but here is our roadmap. You might wonder too. But here’s the map we built.  Broken out for later linking … Continue reading

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