Contracting SEO, requirements to use in every page delivered

Choose your keywords – choose them here.  You’ll need a gmail account for best results.

Get these with every page : Title, H1/H2/H3, anchor link text, ALT/TITLE text, and a MetaDescription with < 155 characters – of 1-2 sentences of super clean description of why people would go to the site.  You can always tune later (e.g., the metadescription may change etc).

no keyword stuffing – 12% of sites recently were de-prioritized on Google results (Penguin release).  Read more here.

URL Structure-think about it, it matters.

MetaDescription: meta description field < 155 characters. make it 1-2 sentences of super clean description of why people would go to the site. That’s what people see in search results.

URL/site structure should be expressive – help the customer understand where they are, use “fat” footers, proper construction of robots.txt and sitemaps, link depth (a pages proximity from the homepage), minimize/remediate duplication of content, minimize use of Javascript/Flash.

On calculation of reputable sources, you can use this link to understand how many people link back to any page on the web: http://www.opensiteexplorer.org : who’s pointing to you, hyperlinks and social media. Use it for your sites, as well as your competitors. If you have no links at all, you are going to have to think through whether to use “link farms” vs. the risk of getting ‘caught’ by Google’s algorithm, which will destroy your page/site rank.

To determine which keywords and text are repeated on a site: http://tools.seobook.com/general/keyword-density/

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About paulscho36

I like to simplify software. I love people who actually deliver software.
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2 Responses to Contracting SEO, requirements to use in every page delivered

  1. Pingback: Good SEO questions and principles | The Sound Bite Age

  2. Pingback: measuring seo results – how to know if the seo money bought you results? | The Sound Bite Age

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