Audience and readers – summary of who’s mostly the target audience

TechCrunch:  Startups, news relating to Startups, and the faces behind it.

GigaOm: How technology and the industry of technologies is changing

LifeHacker:  Save time and better your life via tricks, hacks, and tips.

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Irish Sunburn

Personal Travel Note – Dingle, Ireland may be paradise. Dingle is in south western Ireland, at the edge of the North Atlantic.  Dingle is the home of monasteries which teach Gaelic to preserve the Irish language.  Dingle hosts horse races and the finest riding trips.  The lads who serve ice cream at Dingle know the cow it came from, and personally boiled the sea water for your salted caramel delight.

ireland dingle dublin 2014 443

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infosec learning for high schoolers

  1. Python or python for informatics or similar focus
  2. Very intro security overview (for example for pen testing or overview of security) –
    1. Certification:
    2. 30 dollar training book is here:
  3. Artificial Intelligence and Machine Learning – a hot topic in security, since many anomalies are available to be evaluated with AI models – start here:
  4. Advanced security certification for pen testers (this is THE hot cert right now in that area) is OSCP,
  5. C++
  6. InfoSec – similar to certifications like the following:

Somewhat related,  great write-up of being hired after a coding camp here.  Looking at colleges; the NSA (National Security Agency) has published the list of colleges which they have rated as having good Security, CyberSecurity, or Computer Science programs in each state in the USA.

A similar ranking of data science (Python and Machine Learning) is located here. With data science into here being easy 6 week entry point for students interested in ultimately earning a nano-degree (salary range avg 100k/year).

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Develop a wide tolerance for everything except success

People who produce greatness demand careful handling.  The mad genius dates back to at least classical times, when Aristotle noted, “Those who have been eminent in philosophy, politics, poetry, and the arts have all had tendencies toward melancholia.” This pattern is a recurring theme in Shakespeare’s plays, such as when Theseus, in A Midsummer Night’s Dream, observes, “The lunatic, the lover, and the poet / Are of imagination all compact.” John Dryden made a similar point in a heroic couplet: “Great wits are sure to madness near allied, / And thin partitions do their bounds divide.”  here.

Everyone was creative in kindergarten!  The companion piece misstates the abilities of a creative person – the creative is both willing to be judged (they got that right) and also that person is willing to judge – willing to decide what is necessary but not sufficient, or willing to determine a minimalist set sufficient to deliver a result for the user, or able to envision a simpler way.  Then, and only then, does the article correctly describe the artist as being able to withstand criticism of their vision.

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Psychology and Sociology research for Marketing and Sales

Mostly Questions based on the research in

Daniel Gilbert -Mis-perceiving our own future: 

And a good refresher on marketing themes that work:

What I learned and what I don’t know.

  1. Humans are called “the ape that looks forward” but when we look into the future, the ways in which we see both ourselves is flawed and the way we view how we will feel about what happens to us is flawed.  We do that in some very specific and predictably irrational ways (with appropriate head nod to Daniel Ariely).
  1. There are people who sell things to humans.  They do this for money mostly.  There are two primary types of people who create the context where sales happen:
    1. Marketers are people who generally define the message to humans so that we seek out a specific product to purchase, use, or think is cool! And;
    2. Salespeople are those who execute the specific sales to specific people
    3. To blend these two things together:  Marketing people at Apple let you know via commercials that 1)there is a thing called an iPad, and 2)all the cool sexy people already have one, and we’ll sell you the right be one of the cool, sexy people if you go to our stores.  Sales people on the other hand are standing inside the store, or increasingly designing the sales websites where people buy things, and those sales people are there to 1)execute your purchase, and 2)encourage you to acquire a few additional items for your purchase so that the company makes more money than if you just bought the iPad.
  2. Can you relate which themes are being used to make the ape who looks forward reach into her wallet and buy something?  What different themes are being manipulated to encourage us to spend money or buy things? Why is it hard to see this in ourselves, when we should already know how bad we are at predicting our own happiness?
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Not Law School – seems like a bad place to hide out

Ignore this article if you are already going to law school because you know that you will: 1)prosecute violent criminals, 2)write constitutions for newly democratic nations, or 3)work in immigration.  If you are in those areas, then you already know you want to do something which helps people but does not pay much.  Reality.

If you are going because you are good at arguing, think you are Jerry McGuire, or don’t know what to do after your sports-management or history degree, then you should pause and think.

The Business Insider is not a good source for hard hitting facts.  They instead roll up other people’s research into sensationalized headlines.  But that doesn’t mean that these facts are wrong.  I loved law school.  It was an excellent education, and the mental cruelty is very much worth it.  I don’t practice law anymore though.  I’d recommend every lottery winner goes to law school, so you can both get a great education in logic (and illogic) as well as learning something about how your rights actually get applied.  If you are going to law school to earn income, then you should pause and confront a lot of these conclusions.

Disruption ready market analysis of legal market:

Law schools have to hire troves of graduates (at low wages) to keep employment numbers looking respectable:

How bad Debt is:

Roll Tide?

A lot of truth in this diagram:

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Why Amazon is smarter than your management.

Jeff Bezos distills how to look at modern internet-based information flow.  The internet hasn’t disintermediated every business yet – there are still a lot of “we got the work because of someone knowing someone.” Which is always said by companies not operating at large scale.  At large scale, to expose your product to many people, you have to be understandable by people from 1 web page.  Amazon – every service they have, is understandable within 1 web page of headlines.  Buy here. See Movie Here. List Product Here.  These are Amazon hallmarks.  It’s interesting to know if others see the world as clearly as Bezos.  He’s right on with this quotation: “The balance of power is shifting toward consumers and away from companies… The right way to respond to this if you are a company is to put the vast majority of your energy, attention, and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.”

You can still hear people say: no one can find you without 80% of money going to marketing; which may be where the difference comes in: Bezos isn’t trying to niche anything; he’s renovating selling products.  Maybe that’s why he can be so bold.

“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts,” Bezos continued. Are you too focused on how you talk about your business and not on what it actually does? “The very best businesses acquire customers ‘organically’ without advertising. Great products and word of mouth drives sales at these companies. By contrast, companies which must sell their wares with huge advertising budgets are losing their edge in the Internet era,” comments Griffin.

Read more:

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