Sharepoint Online (Wave 15) – developers’ thoughts on How Sharepoint 2013 works for them

Wells Fargo on Sharepoint 2013: “is looking to create our own SharePoint environment to use more of what’s available and build more user-friendly applications,”

“Quest sees an opportunity to use the store to move into new markets by creating new applications based on the application store demand and type of customers… “The market is going to form the view and we need to stay aligned the way it’s going to go,” he said. Quest’s first application for the store is a new one called Social Hub, which integrates social media content and feeds from services like LinkedIn and Twitter within SharePoint. “The process of creating Social Hub taught us a lot about this new app model,” he said… “ based on standard Web technologies like HTML, CSS3, REST and JavaScript, the SharePoint platform is getting the attention of new ISVs.

One example is HelloFax, a San Francisco startup that created versions of its e-faxing and e-signature applications for SharePoint 2013, an effort it wouldn’t have considered doing for previous editions … “We don’t have a SharePoint developer on staff. None of our developers has a Microsoft certification of any type,” said Joel Andren, head of business development and marketing at HelloFax.  It took HelloFax less than three weeks to adapt the applications for SharePoint 2013, and it did it all in JavaScript. “We would have never built a SharePoint application under the old framework,” he said. The applications, which so far have appealed mostly to “prosumers” — individual professionals — now have a good chance of attracting an enterprise audience they haven’t been exposed to, Andren said.

from here

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SEO backlinks learning

Andree Ochoa Does a year in SEO review. Great summary. Partial Anchor text (including X, Y, XY, XZ, and “Click here” as anchors in your backlinks = natural. Use Varying punctuation after backlinks (Try XY! or see ZX!). Use split to home page and 50% to deep link pgs. Add 5-20 links per day, not 400 @ 1 time/month. Another validation from this strategy comes from SearchEngineWatch.

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Teachers cheating on student standardized tests. Easy to prove and easy to see.

School teachers cheating on standardized tests and being caught by the data is very straightforward.

  • School teachers cheat – The lowest measure of teacher cheating by an education group concluded: “3 to 6 percent” “teachers or administrators’ doctoring students’ exams.”  Statistics are worse in Chicago, Atlanta, and Washington DC.
  • If you think this is complicated cheating, it is not. It is a few teachers erasing/replacing scores of some students, at the *end* of tests in most cases. If you retest the same group, they do no better on the test than you would have expected without the cheating.

Catching teachers who cheat is clearcutHere’s what the data says about finding cheating by some school teachers:

  • It happens and if you think it doesn’t you are wrong.
  • It is usually only a few teachers
  • It is in the lowest performing “normal” classroom teachers.
  • The hardest situation is ‘multi-grade’ test taker groups.  “On the one hand, classrooms that performed poorly the previous year were much more likely to cheat. For example, a classroom that scored one standard deviation below average the previous year was 23 percent more likely to cheat the next year.
  • Teachers who administered the exam to their own students were approximately 50 percent more likely to cheat.

Steven Levitt and Brian Jacob are both very talented economists, and you should read their books and magazines. Much of the above comes from their articles cited above, and Freakonomics is an all-grown-up look at what economic measuring tools can do to expose incentives and human behavior.  Chapter 1 on Chicago school cheating is a great primer!

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Do people still type www in browser address bar

6 Million of 12 Million do not type www before the yourURL.com.  Thanks to Chris Finke for his excellent research.  Chris is a wordpress developer and data collector, and not surprisingly, Matt Mullenweb wrote a WordPress plugin to redirect blog traffic typed without the www.  Matt’s solution is great for WordPress developers and admins.

50% of users don't type in www.  Does your website support them?

 

If your website doesn’t support traffic with and without the www, there is even some debate about whether this can reduce SEO for your content.

Business people have tried to figure out why half their traffic doesn’t find them.  The answer is to automatically support “naked domains” so that people end up at your website even if they do not type www before your domain name.

Missing your website goes undetected.  Your marketing or sales effort gets dropped and no one knows. Why is this ignored? Because the user who doesn’t type www never gets to your website, and never gets into your google analytics.  they are just a lost marketing and sales effort.

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Getting an application into Microsoft Office Store, Sharepoint – research

Research in getting business applications into the Microsoft Office store

Application licensing options from Microsoft Office Store

 

 

from Microsoft’s summary.

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SEO and user clicktracking and website flow and google goals and why you should care

Your web developers have to deliver some data:

  • Do you make more sales from visitors searching for “brown shoes” or “black boots?”
  • Granulate the websites your users came from yesterday?
  • What page was read the most Thursday?
  • How many email addresses signed up for you yesterday?
  • Which email title got opened more?
  • Which page has the highest abandon or drop rate?
  • Which link in the email got clicked the most?
  • What title ended with most Goals from recipients?
  • Which keyword was the best at getting your Goal met?
  • Which keyword was the worst (visited but didn’t get to the Goal?)

With thanks to:

SEOMoz, Wordtracker, and Joel’s eternal good spirit of teaching!

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